Paper Title
Using Eye Tracking to Analyze User Interest in Tourism Website: A Case Study

Abstract is an official tourism website that’s built by Yogyakarta Regional Tourism Department. This website was built with the goal of becoming a tool for travelers to know about tourism places at Yogyakarta. But, has the lower rank than similar tourism website. This study is conducted to know about user interest of web page. User interest will be known by analyzing user eye movement. Eye movement will record with The Eye Tribe eye tracker. This study got the result that user has more interest on image than text. Index Terms-, Yogyakarta, eye movement, user interest